Getting Started

Help Us Nail Your Look

We want every graphic we create for Shoreline HD to feel like it came from your brand. This quick questionnaire helps us understand your creative preferences so we can deliver designs you love from the start.

No right or wrong answers. Just pick what feels right.

About 3 minutes to complete
Question 1 of 9

Which visual direction feels most like Shoreline HD?

Pick the one that best matches the look and feel you want for your dealership graphics.

RIDE HARD

Bold & Edgy

High contrast, strong typography, aggressive angles. Grabs attention immediately.

ride

Clean & Minimal

Lots of white space, simple layouts, refined. Lets the bikes and content breathe.

Since 1903

Vintage & Classic

Heritage feel, warm tones, classic Americana. Honors the Harley tradition.

ELEVATE

Modern & Premium

Sleek gradients, premium finish, contemporary. Upscale dealership experience.

Question 2 of 9

Which color palette represents your brand best?

These palettes will guide the colors used across your graphics, social posts, and promotional materials.

Harley Heritage

Classic orange and black. Iconic, recognizable, and true to the brand.

Shoreline Coastal

Ocean-inspired blues and greens. Unique to your location and name. Stands out from other dealers.

Dark & Moody

Charcoals, silvers, and slate grays. Sophisticated and dramatic.

Best of Both

Harley orange and black as primary, with coastal accents. Your own signature look.

Question 3 of 9

How should Shoreline HD feel to customers?

If someone sees one of your posts or flyers, what should the overall vibe communicate?

Premium Lifestyle

Upscale, aspirational, polished. Riding is a lifestyle statement.

Rugged Adventure

Open road, freedom, raw power. The ride is the destination.

Community & Family

Welcoming, inclusive, local connection. Your dealership is home base.

Bold Rebellion

Unapologetic, counter-culture edge. Break the rules. Ride your own way.

Question 4 of 9

What's not working right now?

Select everything that applies. This helps us fix the specific things that bother you. Be honest.

Too busy / cluttered
Wrong colors
Fonts don't feel right
Feels cheap / low quality
Doesn't match our vibe
Too corporate / generic
Not exciting enough
Inconsistent look
Too much text on graphics
Photos / images are weak
Question 5 of 9

Which font style fits Shoreline HD?

Look at each sample and pick the one that feels right for your dealership's headers and promotions.

Spring Into Riding Season
New arrivals and service specials you don't want to miss.

Serif / Classic

Traditional and refined. Heritage feel with a timeless quality.

Spring Into Riding Season
New arrivals and service specials you don't want to miss.

Sans-Serif / Modern

Clean and contemporary. Easy to read, works everywhere.

Spring Into Riding Season
New arrivals and service specials you don't want to miss.

Display / Bold

Big, impactful, commanding. Demands attention and fits the motorcycle world.

Question 6 of 9

Which graphics matter most to you?

Select your top priorities. This helps us focus our design time where it counts most for your business.

Social media posts
Event flyers & posters
Promo banners & ads
Email newsletter graphics
Stories / Reels covers
In-store signage
Seasonal / holiday themes
Bike showcase / inventory
Question 7 of 9

Which promo flyer style do you prefer?

Here are 4 different approaches to a promotional flyer. Pick the one that feels most like the Shoreline brand. You can select multiple if you like elements from different styles.

Limited Time
Spring Service Special
$199
Full inspection + oil change + tire check

Bold & High-Contrast

Dark backgrounds, big type, orange accents. Loud and attention-grabbing.

Service Special
Spring Maintenance Package
$199
Full inspection, oil change, and tire check included

Clean & Minimal

White space, simple layout, modern and professional. Lets the message breathe.

Est. Service Dept.
Spring Service Special
$199
Inspection, oil change, and tire service

Vintage / Heritage

Classic feel, warm tones, gold accents. Timeless and premium. Nods to Harley history.

Now Available
Spring Service Package
$199
Complete inspection, oil, and tire service

Modern / Gradient

Contemporary gradients, vibrant colors, tech-forward. Stands out on social feeds.

Question 8 of 9

Show us what you like

Paste links to 2-3 social posts, ads, or brand pages from ANY company whose look you admire. Could be another dealership, a clothing brand, a truck company, anything. This tells us more than words ever could.

No links? No problem. You can also describe what caught your eye, name brands you think look sharp, or skip this entirely.

Question 9 of 9

Anything else we should know?

This is your space. Tell us anything about your brand, your customers, your vision for the dealership's look, or specific things you want us to start or stop doing. Nothing is too small.

Everything shared here goes directly to your design team. The more specific, the better we can deliver.

Thank You, Seanne!

We've captured your creative preferences. Your design team will use this as our north star going forward. Here's a summary of your responses: